I have found that what’s missing from strategy is a rooted understanding. Of clients. Of their businesses. Of needs and goals. My methodology is to work from a place of understanding and foundational communication.
EGO kills empathy
Don’t let what you want or think you need get in the way of what your customers want or need. The customer is the center of your universe.
MAP your present state
What is going on with your business, your customer or your teams?
PLAN your future state
What would you like to happen with your business, your customer or your teams?
ASSESS the gaps
Where do you see the largest disconnects?
TEST new approaches to close the gaps
Where can you make some improvements?
HONE your approach
What can you (re)adjust based on your results or feedback?
YIELD to the market
The market always tells the truth.