Uncover what’s missing most from your strategy. Take action with clarity and purpose.

I have found that what’s missing from strategy is a rooted understanding. Of clients. Of their businesses. Of needs and goals. My methodology is to work from a place of understanding and foundational communication.

 The Sixense Empathy Model™ helps you determine what’s a symptom versus a problem. It assists in crystallizing issues and opportunities and helps make sense of all of the information. The Sixense Empathy Model™ empowers you to be ready to act on the results that drive success.

EGO kills empathy

Don’t let what you want or think you need get in the way of what your customers want or need. The customer is the center of your universe.

MAP your present state

What is going on with your business, your customer or your teams?

PLAN your future state

What would you like to happen with your business, your customer or your teams?

ASSESS the gaps

Where do you see the largest disconnects?

TEST new approaches to close the gaps

Where can you make some improvements?

HONE your approach

What can you (re)adjust based on your results or feedback?

YIELD to the market

The market always tells the truth.

Let's Start Something

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Parissa Behnia
350 N Orleans Street, Suite #9000N
Chicago, IL 60654