Do you hustle? No, not this hustle. Generally, do you hustle? Do you take a hard look at your business, your business environment and use experimentation to navigate your way forward? It’s time to look for outside inspiration: The Rolling Stones.

The Rolling Stones have been hustling since 1962 and this exhibition drives that point home for the rest of us. They have acted with intention and passion for music over 55 years. The group has released 30 studio albums, 23 live albums, 25 compilation albums and scores of singles. Plus, they have staged some epic concert tours with complex stage design, too. In other words, The Rolling Stones have typified hustle.

Here are quotes from Keith Richards:

There was no time off in those days. For three or four years, we maybe had ten days or two weeks off in the whole year. At that age you’ve got non-stop energy, and if things are working out and you’re on the trail of something, you don’t really notice how hard it is.

Recording’s always experimentation, that’s what I love about it. It’s that interaction in the studio with the guys–the band, producers, engineers–saying, “What do you mean you can’t do that? Come on. Let’s figure a way of doing it.” That’s the fun of recording for me: trying to find the sound that you’re hearing in your head, until it matches or you get as close as you can to it.

And here’s one from Charlie Watts:

A lot of the recording was done in the way that Keith likes to work, which is playing it 20 times, and letting it marinate over another time, much like a jazz thing.

Imitation is the sincerest form of flattery. And, while Sixense isn’t saying you should drop everything to join a band and live like The Rolling Stones, there is a lot to be inspired by and admire in their focus and hard work… evidenced over their body of work. Despite being “senior citizens”, they are still very relevant.

Repeating earlier questions: do you hustle? Do you take a hard look at your business, the environment and use experimentation to design or navigate your strategy like The Rolling Stones? For many people, the desire is there but the difficulty is knowing where to start. That’s why we use the Sixense Empathy Model™ in our work. It takes what may seem big or unwieldy and breaks it down into an easy to follow 7 step process.

Let’s have a conversation about hustle to see how we can help you accomplish your goals. We offer free 30 minute phone consultations. Simply email or call 312.208.3729 to schedule yours today.