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Half empty or half full? It’s a question to test who is an optimist. However, the better question is: does it matter if the glass is half empty or half full?

That’s not meant to be a philosophical question to ask at a dinner party. It is a question that’s used for when you are evaluating what’s working and what’s not working with your business. In other words, every experience has merit regardless of outcome. And, every experience has merit because of what’s learned. Therefore, learning is at the core of each step in the Sixense Empathy Model™.

We hear frequently that failure is the only way to describe an outcome of an idea, approach or a product that didn’t match expectations. We hear self blame from clients and contacts alike because they were unhappy that what was wished for didn’t materialize. But, in our work, the worst outcomes (what others may call “failing”) are the best successes because the experience delivered actionable learning. Disappointment in an outcome is natural, of course, but the idea is that everything that happens in business has value.

The Sixense Empathy Model is a process that uses empathy as its core lens to develop and execute strategic initiatives. These initiatives can be full blown strategic plans but they can also be specific to sales, marketing or other specific functions within a business. It’s important to note that the model is not a sequential, one and done process but an iterative approach that stresses learning not unlike how people use A/B testing for their marketing, websites, apps, etc.

Let’s do a quick recap of the process (the explanations can be found here):

Ego kills empathy.

Map your present state.

Plan your present state.

Assess the gaps.

Test new approaches to close the gaps.

Hone your approach.

Yield to the market.

Regardless of step, learning drives movement to the next step in the Sixense Empathy Model. It could be that the learning in a particular step is equally from outcomes that you like and dislike. The main point is to learn from the outcomes to make better decisions as you move forward in your business.

To answer the original question: it doesn’t matter if the glass is half full or half empty. But, it does matter what you choose to do with that glass.

What are you hoping to learn about your business? We would like to learn with you and help you chart your business strategy. Call 312.208.7329 or email parissa@sixensestrategy.com for a free 30 minute phone consultation.