by Parissa Behnia | Feb 24, 2017 | Genius, Startup Advisory, Strategy Consulting
The Power of U is your Unique Value Proposition. It is an impactful, easy to understand statement that explains why your business stands apart from your competition. The best (and correct) ones are written from the vantage point of the customer. In other words, your...
by Parissa Behnia | Feb 21, 2017 | Approach, Genius, Strategy Consulting
Many of you heard my last podcast episode and I’m happy to provide a written follow up on what 7 questions to ask as you build your strategy for the first, fifth or fiftieth time. It can be kind of intimidating when you’re ready to (re)design your business...
by Parissa Behnia | Feb 13, 2017 | Custom Coaching, Genius, Strategy Consulting
All businesses have peaks and valleys. When we’re at our peaks, it’s a great feeling. Like we are geniuses, that we’ve hit the jackpot and can eat all the chocolate cake in the world without gaining a pound. Sales and revenues are doing nothing but...
by Parissa Behnia | Feb 10, 2017 | Approach, Genius, Startup Advisory, Strategy Consulting
Ever see one of these before? I’m sure some of you have. But, for others, this is the Lean Canvas Model and was developed by Ash Maurya. It’s a great tool for startups and businesses looking to take a fresh, objective look at their business strategy which...
by Parissa Behnia | Feb 2, 2017 | Approach
By now, you’ve read a few posts and maybe even listened to a Sixense Strategy podcast which means you’ve heard or read “empathy” a few times. You’ve also read about asking questions. You may have also peeked at the approach section of the Sixense Strategy site where...
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